Writing · Blog

SEO updates & field notes.

Where I keep up with search out loud: algorithm shifts, link-signal changes, and the off-page tactics worth acting on.

Off-Page SEO

AI answers are built from sources the model trusts. How to find those sources in your niche and earn a genuine place on them.

Aug 2026

SEO Fundamentals

Experience and Expertise you demonstrate on-site. Authoritativeness and Trust you earn off it. The off-page half of E-E-A-T.

Jul 2026

Off-Page SEO

Links are not dead, they are one layer of authority now. Where they still carry weight for Google, and how AI search treats them differently.

Jun 2026

AI Search

Clicks are falling, but they did not vanish, they moved to the cited source. The numbers, and the metrics to judge success by now.

Jun 2026

Algorithm Updates

Brands and original sources up, aggregators and summarizers down. What the March and May core updates rewarded, and why.

Jun 2026

AI Search

Google's own 2026 guidance says there is no separate strategy for AI search. The honest read on the acronyms, minus the hype.

May 2026

Off-Page SEO

The industry's own 2026 survey rates it the most effective link tactic, more than triple guest posting. Why earned media won.

Apr 2026

Off-Page SEO

An Ahrefs study of 75,000 brands found mentions correlate about 3x more strongly with AI visibility than links. What that means for off-page work.

Apr 2026

Off-Page Strategy

Before a single outreach email, find what is already lifting the sites ahead of you. The backlink and keyword gap analysis I run first.

Mar 2026