Case Studies
Write-ups from real projects: the signal I spotted in the backlink data, the off-page move I made because of it, and how it played out. Proof of thinking, not just numbers.
A solo link-building engagement across a UK travel brand's three sister sites: 93 unique referring domains, DR lifts on every property, and combined organic traffic up 45%, with the cross-site self-links honestly stripped out.
A solo link-building engagement across two sister sites: holding top-3 on the flagship's competitive commercial terms while a new Italian-market site built first traction, every link vetted against Ahrefs DR 20+ and cross-site self-links stripped.
Delivery-team link building for a UK agency's rotating client book: a monthly quota of 10 to 15 pure editorial links, resource-page led, shown as an anonymized spread of DR 36 to 89 placements rather than borrowed client metrics.