Case Study · Team Campaign
Resource-page link building at agency scale
Different shape from a single-client project. As part of a Philippine delivery team for a UK marketing agency, my job was sustained editorial link acquisition against a fixed monthly target, held across a rotating book of the agency's clients. The proof here is the caliber and consistency of the links I placed, not any one client's numbers, and the section below explains why that is the honest way to show it.
The mandate
The agency runs a large book of clients and rotates them between delivery teams roughly every two quarters, so at any given time my team held three accounts, and over the engagement, which ran from May 2024 to August 2025, the client set rotated more than once. The clients were established brands promoting linkable assets, data-led guides, statistics pages, and reference content, rather than their own product or service pages. My remit was off-page: earn links to those assets, hit a monthly quota of 10 to 15, and do it cleanly.
How I worked
The engine was resource-page link building. I prospected pages that curate useful references in a client's topic, confirmed genuine editorial fit, and earned a placement on merit, with guest posts as a secondary lane where a publication accepted outside contributions. Every link was vetted against the client's required Domain Rating floor, and every one was earned editorially. No payments, no sponsored tags, no link exchanges. In a field where a lot of "link building" quietly means buying links, holding a pure-editorial line month after month is the harder and more durable way to do it.
Selected placements
A sample of links I placed, shown by the client's sector and the referring domain's authority and type. Client names and target URLs are withheld under NDA, and the referring domains are left unnamed on purpose, since a named page plus the sector could be traced back to the client.
Sample of 6 placementsDR 36 to 89Resource page and guest post
Why this study shows links, not client numbers
These are enterprise clients. Their traffic and rankings are driven by brand, budget, and a full team, so no single contributor's links can be honestly separated from those totals, and the work sits under NDA regardless. Rather than borrow a client's numbers and imply they were mine, this study shows the one thing that is provably my work: the links I placed and the caliber of the domains they sit on. On a team, I own my placements. I do not claim the clients' results.
What I learned
Two things carried over. First, consistency is its own skill. Hitting a link quota once is prospecting luck; hitting it every month across three accounts that keep rotating means a repeatable system for finding editorial fit at pace. Second, a pure-editorial standard compounds. Resource-page and earned guest-post links age well and survive audits, where bought links get devalued or disavowed later, so holding the line was the higher-value choice even when it was the slower one.
Clients anonymized under NDA; sectors kept broad and referring domains unnamed so no placement traces to a client. The links shown are a sample I personally placed, all earned editorially with no paid placements. Team delivery; my scope was resource-page link acquisition, guest posts secondary.